Future Rfrnce originated from the most humble beginnings. Sam moved to Arizona in 1993 as an immigrant from the Middle East and began selling clothes door to door out of the trunk of his car. He would drive back and forth from Phoenix to California to buy merchandise that he would then sell to customers all around the Phoenix area. 11 years later, in 2004, he opened his first location, Eden Wear, on 43rd Avenue and Thomas Road. 7 years later, during the recession, he closed Eden Wear and moved to Desert Sky Mall in 2011, opening SWAGGZ. SWAGGZ would become a household name in the West Phoenix area, and in 2019, with the help of his two sons, he was able to expand to open a second store in Arizona Mills Mall, and rebranded the company as Future Rfrnce. However, SWAGGZ remained in Desert Sky Mall due to the pandemic. In 2022, he was able to convert SWAGGZ to Future Rfrnce. Now, Future Rfrnce has two locations and an online store, and continues evolving its apparel, and only hopes to continue expanding, continuously supplying Arizona with the hottest streetwear fashion.