Ethika, founded in 2001 by Malcolm McCassy, has become a leading name in premium underwear and lifestyle apparel. Renowned for its comfort and quality, Ethika combines innovative design with vibrant prints that reflect a lifestyle and culture. Endorsed by athletes and celebrities like Lil Wayne and Travis Pastrana, Ethika's popularity soared, bolstered by strategic collaborations and a commitment to social responsibility through community engagement and charitable initiatives. Today, Ethika expands beyond underwear to offer activewear and lifestyle apparel, maintaining its reputation for superior craftsmanship and stylish comfort in every product.